…or at least we will be once the hangovers subside and we all have some time to reflect on what a fantastic couple of days we had at Lee McIntryes Profit Max workshop!

Wondering what the title’s all about?  I guess you had to be there but let me just say Lee’s staff member Mark knows how to fire up the crowd – even when they have killer hangovers!

If you didn’t get the chance to attend then you missed out on a mega event – In Lee’s words… “Man Alive!”

Aside from the great content, I also got to meet and have a beer or ten with some of the UKs (and worlds) top, and up and coming marketers…. if only I’d remembered my camera!

Sitting on a table drinking beer with guys like Alex Jeffreys, John Thornhill, Dave Nicholson, Lee McIntrye and many more was, for me, a bit surreal, because I hold them all in such high regard, but there’s no doubt it was also an honour and very educational.

I’ve taken away some very powerful lessons about how Lee has grown his business to such a phenominal level so quickly, thanks to him being so completely transparent with us.

The things he shared with the fortunate 50 who attended were astounding and I’m now going to put his tactics into practice to grow my own online business and maximise my profits.

It would be impossible to share all of that mindblowing info in one blog post, so if you want to know exactly what went down during his 2 day workshop, then keep an eye on Lee’s blog as he’s soon to announce the release of the DVD recording of the event. (and no, I’m not on commission… I just know it will benefit your business and that’s what this blog is for – to help you!)

So, what’s the most important lesson I learned from this event? (Apart from not drinking so many beers when you have an early start and a lot of stuff to learn!)

Well, it all boils down to keeping your online business fairly simple. Remember the front end is for capturing leads, the backend is for profits…

If you don’t have the following in place, now’s the time to get on top of it…

1. Set up a killer squeeze page – Lee swears by video sales letters because they are so much quicker to create than written text and tend to convert better.
2. When someone opts in to your list, present them with an immediate offer on your thank you/download page. The offer should be a low priced and high value. Remember – Low Price = Low Risk… therefore more sales.  Any if they don’t buy? – You now have their email – keep emailing them until they do… but remember to keep giving them free stuff inbetween your offers!
3. If your prospect takes your offer, now upsell a related, higher priced offer… Why… Because they have their credit card in hand and want to give you their money!
4. Backend time… this is your highest value, highest priced product (for example a coaching program) where you can maximise your profits. Be careful you are not sending out the message that the products you’ve already sold to your customer are sub par or won’t help them… you need to drive home the message that this is a related, more in depth product showing them the exact steps they need to take, rather than just an overview.

Let me stress, that is a simplified version of Lee’s business model and I have a pad full of notes covering each step so it really doesn’t do justice to all I’ve learned.  That’s why I urge you to check out the DVD set once it becomes available.

Otherwise, keep following my journey here as I share my progress with you.

Thanks for reading and I look forward to reading your comments.

Steve

P.S. You can check out the video testimonial recorded live at the workshop over at Lee’s blog now.  Every attendee made a short testimonial yesterday.  That’s good going considering some of us were terrified talking on camera in front of so many people!  Here’s the link:-

Video Update From Lee McIntyre’s Profit Max Workshop.

P.P.S. See you at the next event?!